SEO FOR LAW FIRMS
Why organic seo?
Search Engine Optimization (SEO) for law firms and professional legal services help future clients find your business online. Our SEO solutions boost your search rankings, drive traffic to your website, and generates more leads for your business.
What is organic seo?
Organic SEO provides you with a long term strategy that puts your business in front of customers who are already in the buying process. This is accomplished by using a strategy that relies on delivering content that is appealing to potential customers. Eventually, search engines such as Google will acknowledge your website and its content as relevant. Your business will then be on the search engines in order of relevancy.
how it works…
Customers go through 3 phases when making a decision to buy a product or service.
- Awareness- the buyer becomes aware they have a problem and need a solution to their problem Example:”What to do after being involved in a car accident”
- Consideration- consideration is driven towards a company when evaluating which company will best fulfill their needs Example: “Maybe I should find a lawyer on Google who can solve this problem”
- Conversion- the buyer hits your website AND takes a specific course of action (call, purchase, inquiry) Example: “This law firm office appears to credible since he’s on the first page of Google. I’ll book an appointment now with them”
Business owners can grow their online presence exponentially based on these factors:
Unlike paid ads, you are not paying for each click you receive from Search Engines. Our SEO methodology targets users who are already looking for your products or services online.
Builds Your Business as THE Authority In The Marketplace
As your website rankings increase, you become the authority in your industry online. SEO levels the playing field between competitors online.
The effects of SEO are long-term. Over time, as your rankings in the search engines increase, the traffic to your website becomes solidified.
SEO BY THE NUMBERS
93% of the online experiences begin with a search engine
75% of users never click past the first page of search results
40% increase in ROI as a result of an effective SEO and content marketing strategy
70% of the links user click on search are from organic SEO
Search is STILL the #1 driver of traffic to content sites
What To Expect From Dryver Marketing’s SEO For Law Firms
increase in traffic
With our proven methodology, you will see a steady, stable increase in your website traffic over time. More visitors to your website, means more eyeballs on your practice.
increase in brand credibility
Over time, users have come to trust Google. When your website ranks high in the search engine result pages, people automatically assign a certain level of trust to your brand.
better (ROI) return on investment than online ads
The conversion rate of SEO leads can’t be matched by other forms of online marketing. Leads coming in from organic SEO actually searched for your service before landing on your website.
stay ahead of the competition
More and more dentist offices are realizing the benefits of SEO for dental practices. If your competitors haven’t started investing in Organic SEO for their law firm, you can be sure that they will be in the near future.
Although SEO results are not instant, they do possess longevity. Once in place, your rankings will remain stable if worked on continuously. Compared to online ads, SEO is a long term strategy.
Our step-by-step process of your SEO marketing campaign
We get an understanding of your business, market and competition. It is also during this phase where we select keywords to drive relevant traffic to your site and look for potential marketing performance challenges.
Campaign Road Map
During this phase, we create a gameplan to match or beat your competition. This process requires expert contributors to your project in order drive success.
Also provided are real time reports on campaign statuses and results.
On Page SEO
Technical elements to improve to drive traffic are identified.
Search phrases to pages are matched and semantic signals are evaluated.
Algorithmically appealing content within your brand context is created.
Off Page SEO
This is where we find your digital footprint and create campaign based off referral information on the internet.
Your anchor texts are balanced to create a natural and balanced off-page profile. Inbound links to your site are acquired with our proprietary outreach program
Reporting & Analysis
We report in real time through a proprietary user dashboard,
Our dashboard integrates with various data aggregators like Google Analytics
and reveals real time data on campaign progress, traffic, keyword rankings and much more.
Reasons why you would not consider Organic SEO (Search Engine Optimization)?
You don't think you have the budget
The equation is simple: PPC+SEO= Better Brand Visibility
You want results now.
SEO can be complex and if there was an easy way to get ranked within a week, every business would be investing in it. THINK LONG TERM STRATEGY
You've been burnt by other SEO agencies before
If this is the case, that’s very unfortunate that you had to deal with shady companies in the past. Complete the form and we would be willing to provide case studies of past clients.
You rely on word of mouth still
Each year, the amount of consumers who make purchasing decisions online increase. It’s not a matter of if, but when you are forced to have an online presence; your business will be severely lagging behind your competitors
You believe Pay Per Click Advertising (PPC) is a better option for your business
Dryver Marketing advocates Pay Per Click Advertising and performs this service as well. However, PPC is a short term strategy which ends when your advertising budget runs out. Although SEO does not provide instant gratification, it is very scalable and provides long-lasting results.
Getting on the first page doesn’t have to be as hard as most agencies say it is. In fact, SEO is becoming easier and easier due to the tools and resources available to the marketer today. However, with Google changing their algorithm over 300 times a year, we recommend that you consult with a professional agency like Dryver Marketing to execute your SEO campaign.
Let Us Help You Get Started With Your SEO Campaign
3707 E. Southern Ave. #1099 Mesa, AZ
Who We Are
Dryver Marketing is a premier Arizona SEO & marketing agency. Our passion and focus is on helping legal professionals succeed through online digital marketing. We do this by providing an increase in traffic to their online presence.